At Morse Fine Art Studios we are
focused on art providing value to our clients. We use our
expertise from working with clients for over 26 years along with
research from multiple sources that focus on how art can provide value
to individuals, organizations, institutions, business, government,
communities and cultures.
We have adopted the philosophy that a
value discussion is key and that "story" is a key part of the essence
of the art so we can connect our clients to pieces beyond just the
"pleasing to the eye" level of value. This is discussed more in
the following text and links.
This is why we have a strategic
partnership with The Morse Group and their work with Analytic/Creative
Solutions which includes the use of art as both an engagement tool (DNA
Mindset & ProcessTM,
Engagement Platforms) and a way to
capture ideas and visions for individuals and groups (Vision
Much of our research is shared with
The Morse Group research specifically
around the value of art and its use with people, leadership and
An example of this shared research is
Evidence Based Design and its use in
healthcare environments. As highlighted in this recent study on
Emergency Departments in Healthcare
Research, that we feel has some of the
greatest focus on art and its value, was published by Paul Bloom in his
book How Pleasure Works,
The New Science of Why We Like What We Like.
Mr. Bloom addresses art and why/how we value it. He
bases his findings on "essentialism" and its connection to art.
He suggests that we value and like things that are connected to some
aspect of who we are or aspire to be. We want to connect and
absorb things that are part of or we want to be part of our "essence".
For art, he defines a list of reasons
why we value art. They are:
patterns pleasing to the eye
- Complement a room
- Resembles something
attractive, color flowers or beautiful face
- Intended for an audience
- Gain in value: touched someone
famous or esteemed
- Positive memory: Emotive and
When working with our clients and our
teams of artists we routinely use this list to address and categorize
where the value of the art is existing or where we want it to exist.
We also feel that a key connection
point is "story". Why and how the art was created to make
connections beyond just the visual form.
Staff (at) MorseFineArt.com
(636)458-0886, Fax (636)547-3079
401 Laurey Lane, Suite 202, Chesterfield, MO 63005
Copyright © 2004 [Morse Fine Art Studios]. All rights reserved.
Revised: November 19, 2012.